Some notes on minimal design
Minimal design is here, and it seems it will stay like so for quite a time, so let’s better get used to it. You see, I always had an issue with the minimalism – it’s not that I don’t like it, I really do, but I see one big problem with it. Where do you draw a line? If everything you have on your canvas (whether be it a poster, packaging or website) is a circle and three words – how do you tell it’s a design? If everything it takes to do a website is to download a photo, use some filter (you can use instagram, they’re really trendy), and print a text on it – then you can take ten monkeys, give them this job, and the probability you get at least one decent website is really high.
Also, with the minimalism holding all cards, what is the possibility that the website someone just designed for you, will be a copy of some other websites? Let’s assume that everything on the homepage is a photo, heading and a line of text. How many variations you can get with that?
I am writing all that, because just recently I constantly stumble upon lots of similar websites. They are so close to each other (I am not going to give any details here! If you will have your eyes open, you will see it yourself), that I’d accuse them to be duplicates, but… it might be just an accident.
The good news is: it’s not. Even with so little design elements there are literally countless possibilities, but I had to learn it myself. Just recently I have read two great articles: 7 pillars of minimalist web design and Elements of Design: How to Find the Right Composition for Your Web Design. I enjoyed both, and I decided to do an excercise – take some nice photo, heading, and one line of text, and create 5 different designs – just to see how far I can push myself. Fortunately, the use of space, font selection, font color, eventual filters we use or lines used to underline the text give limitless variants. Obviously, just after doing those five I had some awesome ideas for next 30, but alas! I really should focus on client work.